Wednesday, November 27, 2019

10 Resume Tips to Help You Get the Job

10 Resume Tips to Help You Get the Job 10 Resume Tips to Help You Get the Job Whenyour resume is in need of a major overhaul, the hardest part is often figuring out where to begin.Thats why I took the opportunity to draw on my experience as a resume expert and create this list of 10 tips to help you get started. If you want your resume to land in the spotlight, these should be your primary concerns when writing it1. Keep It Relevant to the Job You WantIf youve spent the belastung five years as a marketing professional but are seeking a sales position, it might be wise to showcase the relevant sales skills you have developed in your most recent position(s), rather than your marketing skills.2. Leave Out the Objective StatementResume best practices are constantly evolving. There was a time when including an objective statement was standard. Today, however, objective statements are seen as unnecessary at best and actively harmful to your candidacy at worst. In part, thats because hiri ng managers are so overloaded by resumes that theyve started using objective statements to weed candidates out.If you want a potential employer to know mora about you and why youre a great fit for the job, include a cover letter with your application.3. Use Reverse Chronological OrderEven though resume standards and practices do change, one thing that has remained constant is the order in which you should list your experience. Youll want to begin with your most recent or current position and work backwards, which means the education section of your resume should be listed after your professional history. The only exception to this rule is for recent grads, who are better served listing their education first.4. Keywords Might Be the Key to Unlocking an Interview RequestBecause your resume will likely be filtered by an applicant tracking system at some point, it should contain the right keywords based on the job description. If you read the description and youre still not sure which k eywords to use, there tools like TagCrowd can help you decide which keywords are the most relevant.5. Keep ItSimpleFocus on keeping your information organized and easy to skim. Most recruiters are scanning your resume for specific skill sets and information. Dont overshadow the content of your resume with wordiness, graphics, or irrelevant information.6. Numbers Are Your FriendUse pieces of quantifiable information that highlight your accomplishments and track record of success. If you increased new geschftliches miteinander by 25 percent in the first quarter, put it on your resume. If your targeted marketing campaign generated 150,000 new leads, make sure that information ison your resume.If you arent currently tracking that kind of data, theres no time like the present to begin doing so.7. Fill in Those GapsIts a tough time to be a job seeker. Manypeople have been unemployed for six months or longer. Just because you havent been employed by a company doesnt mean you havent keptbus y. If you have been doing volunteer work or taking classes during your unemployment, list that on your resume, just above your previous position.8. Proofread Like Your Future Depends on ItYour resume is only a snapshot of who you are as a person but, unfortunately, its also the only thing a recruiter has to look at when determining your qualifications. Stay credible with a thorough proofing (or two, or three) of your resume.9. Keep It FreshEvery few months, you should take a minute to tweak and update your resume. Its good to keep it current,even if you arent actively job searching you never know when youll need it for apromotion or volunteer opportunity.10. Ask for HelpDont be shy about asking a family member, friend, or trusted colleague to help with your resume. Sometimes, it may even be a good idea to look for professional help, depending on your situation.So, if youre at a loss with your resume, try starting with these tips. Youll be well on your way to an eye-catching and jo b-landing resume in no time.A version of this article originally appeared on ResumeSpice.Savannah Ober is a resume expert at ResumeSpice.Master the art of closing deals and making placements. Take our Recruiter Certification Program today. Were SHRM certified. Learn at your own pace during this 12-week program. Access over 20 courses. Great for those who want to break into recruiting, or recruiters who want to further their career.

Friday, November 22, 2019

What Counts as Flexible Work Experience

What Counts as Flexible Work ExperienceWhat Counts as Flexible Work Experience1You want to find a flexible job in order to get a better grip on your work life and your family life. But after reading numerous flexible job postings, youre starting to realize that one of the requirements for getting hired for a flexible job is having flexible job experience. Thing is, if youve never had a flex job before, how can you have the experience?Truth be told, you dont need to have had a flexible job in the past in order to have obtained flexible job experience You might already have some of the experience you need from working in previous part-time or even full-time positions. Dont believe us? Heres what counts as flexible work experienceWorking from Home, Occasionally Lets say that a big blizzard hit your area last winter, paralyzing your city and crippling your commute. If you were able to work from home during that time period (even for a day), that can be counted as flexible work experience . After all, a potential boss is interested in knowing that you can not only work from home, but that you enjoy it, too, since it takes certain skills to work from home successfully.Previous Freelance Assignments At some point during your career, you might have taken on a freelance assignment or two. Those contract jobs certainly count as flexible work experience. Freelance jobs are usually done at home, which means that you had to be self-motivated in order to meet your deadlines and manage your time well. You probably had to communicate with your boss via email, phone, instant message, or video conference, which helped to boost your remote work skills. Thats why freelance work equals bona fide flexible work experienceUsing Flextime Maybe you had to take your parent to doctors appointments- or maybe you had to go on some of your own. If you had a previous job in which you were allowed to have a flexible schedule of some sort, you can include that experience on your job application as flexible work. Some examples might be starting your workday earlier (and ending it earlier), working a compressed workweek in which you worked longer hours Monday to Thursday in order to have Fridays free, working from home some days during the week, or even job sharing your position with another person at your company.You dont need to have had an actual flexible job in order to say that youve had flexible work experience. Review your previous positions to determine if you utilized flex in your job (chances are, you probably have), and then apply for those flexible remote jobs that you want- you now know that you certainly qualify for itReaders, what flexible work experience do YOU have? Let us know in the comments

Thursday, November 21, 2019

20 Most Powerful Words in Advertising

20 Most Powerful Words in Advertising20 Most Powerful Words in AdvertisingWords sell. They always have and they always will- especially in todays social media-driven world, which is primarily text-based. People have forsaken newspapers and television and now connect to brands via Facebook, Twitter, Instagram, and blogs, where advertisers have 3 seconds (not 30) to sell a product or service. The question is, which du sagst ess connect? Here are 20 yeps that- if used properly and judiciously- should be considered because they resonate with consumers and help sell goods and services. Top 20 Words in Advertising You. Youis the most powerful absolut in advertising for a reason its personal. Lets talk about you. People are invested in themselves, so if you promise to make people rich thats one thing, but if you say, Ill make you rich, thats a different story. Youisalso a sie sagen es you must use when talking to your customersbecause thats who youre addressing. And when you do that, yo ure talking about a persons favorite subject.Results. This word is synonymous with success. We all want results, whether its from a household cleaner or our bank manager. Its also a powerful word because its a promise that helps the consumer rationalize the purchase. Health. This word is used a lot these days, and not just when talking about physical health. Perhaps the most commonly used variation is improve your financial health. It works because we all know what good health is. If you can make a promise of good health, be it in a food or service, you are doing well. But dont abuse the word, nor make a promise you cant keep.Guarantee. This word is a safety net. Just think of the way you use it in everyday life. I guarantee I will be home by5 p.m. is your way of removing any doubt. In advertising, a guarantee is a promise made by a corporation to a consumer, and its viewed as a commitment. Money-back guarantees are particularly powerful because you remove the risk from trying a new product. And if youre worried about going broke, dont be. Invariably, few people are so annoyed by a product that they ask for a refund because its usually too much trouble to return it.Again, only use it if you can back up the guarantee, or your credibility will be damaged. Discover. Discover is a prompt that advertisers use to say, Youre going to get something out of this. Or, when it comes to products, its worth trying. Discover is a promise of something more to come.Love. This one has multiple meanings. You can be in love with something (like new shoes), or you can love how well something works or performs. Either way, love is a strong word. Of course, you must be judicious in its use. Its one thing to say, Youre going to love the way it smells when talking about a perfume. Its quite another to say, You will instantly fall in love with our toilet cleaner. No one falls in love with a toilet cleaner. Remember, love may work well, but dont lay it on too thick. Proven. When you hav e a brand-new product, not a new version of an existing product, theres a hump that you need to get over. Thats because customers are dealing with an unknown. They can wait to read the reviews, ask friends and relatives, or you can help potential customers get over the hump by providing the proof yourself. Just be sure you can back up any claims you make.Safety (or safe). We demand safety from our products. We want to know that our investment is safe, or that our children are playing with toys that meet the highest safety standards. We want food that has been inspected, and we want safe choices in clothing and shoes. The question becomes how to talk about safety. Sometimes, it naturally comes up, such as baby products or items that are designed to provide safety. However, sometimes the word safe is a negative because it raises an issue considered a given. For example, our burgers are 100 percent safe to eat. Save. Even the wealthiest people like getting a deal. If you can genuinely promise to save someone money, youd be foolish not to point this out. And as for saving time, time is money, which is something everyone wants to save.New. Except for vintage Gucci, many people want the latest, even if its not all that new in reality. A certain brand of consumers always want the next new smartphone, the newest model car, the latest fashions, the hot new espresso maker- and are willing to pay for it.Best. When used correctly- like best in class or winner of Car Drivers Best New SUV of 2019, best has real power. However, whats best is subjective in advertising. You cant back up the worlds best cup of coffee unless you have concrete evidence to prove it. Now. Instant gratification is important to people, especially in this age of fast, free shipping, and immediate downloads of movies and music. Just make sure when you say now, you mean now. And dont forget about the converse usage of now in advertising getting the customers to act now. The word has power, especially w hen coupled with language that creates urgency. For example, Call now, and youll get free shipping and an additional product free.Free. When something is genuinely free, a consumer will sit up and take notice. However, often the word is followed by the dreaded asterisk that leads the consumer to fine print that reads, free trial. However, free samples, free shipping, free returns, buy-one-get-one-free, and other truly free offers make this word a consistent power player in advertising. Sex. Just like free, a word like sex has suffered from all kinds of misleading statements. For example, This mattress will put sex back in your marriage. Thats an awfully big leap. However, humans are sexual creatures and respond to the word. So, when using the word, be mindful of relevancy and context. You can use variations on the word, like sexy or sexual, but it should be applicable, such as sexy lingerie. One of the reasons magazines like Cosmopolitan, Redbook, and Seventeen consistently have the word sex on the front cover is because the word sells copies. Increase. This word is an absolute must for B2B advertisements. When decision makers look for products, they are looking for a lift in return in investment or productivity. This word highlights how your product provides tangible value, such as in increasing sales, intelligence, or time with family.Try. If you think the word buy is too aggressive, try something softer. One variation is the word try, which is motivating and action-oriented, but wont overwhelm people not quite ready to commit. Opportunity. Chances are that your target audience has some kind of goal that theyd like to reach. Give your customers the opportunity theyve been looking for, whether its a career opportunity or the opportunity to relax.Easiest. Consumers and decision makers want products that make their lives easier. They dont want the hassle of something complicated. If your product or service has the potential to make a task easier, then advertise that selling point.Compare. If your companys rates or offerings qualitatively or quantitatively beat the competition, use the word compare by challenging your prospective customers to run their own comparison. With this word, youll be showing confidence in your ability to stand behind your brand and empowering customers to make their own conclusions about why your product is the best. Unique. By using this word, youll generate a sense of allure that will catch peoples attention. Begin by thinking about what makes your products stand out from the competition. If you have a unique secret sauce, let your customers know.