Purposefully Meet People to Increase Your Marketing Exposure

Purposefully Meet People to Increase Your Marketing Exposure At a lunch-and-learn event this spring, I was asked to present several marketing tips in just a few minutes. I thought I would share these with you, as they have proven very effective for me and have helped me to grow Feather Communications. Join a local Chamber of Commerce. Figure out which local chamber offers you the most benefit for the investment. Research current members and attend several events as a guest to determine if you want to join this particular group of people. Become a member of a networking group. Whether it is BNI or another local referral organization, these are great opportunities to market your business and meet new people. Give back to the community. Not only are you volunteering for a worthwhile cause, your business name will be associated with the organization and you will meet other like-minded business people. Attend conferences and trade shows. Seek the conferences and trade shows that offer both networking capabilities and educational opportunities. Remember that these marketing opportunities only work if you use them. If you want people to know about your business, you have to tell them. That may mean stepping outside of your comfort zone and purposely putting yourself in situations where you meet people. Take a chance and increase your marketing exposure.